MBJ: Y&R Memphis lands global account
Y&R Memphis has secured another national client.
Y&R Memphis, the newest office of New York-based global advertising agency Young & Rubicam Inc., recently formalized a partnership with Team Rubicon Global.
Team Rubicon is an organization that deploys military veterans as disaster response teams or on humanitarian missions. With greater demand in other countries for disaster response, Team Rubicon is exploring different organizational models that could help it “maintain, amplify and evolve” the attributes that have made it a success in the U.S.
Y&R Memphis has been engaged to develop a startegic plan for Team Rubicon and spread its mission throughout the world.
Since 2010, Team Rubicon has helped veterans acclimate to civilian life by using their military skills during disasters. Whether there is a need for medical triage, incident management or debris clearing, veterans have the skills necessary to be first-responders.
“With its deep history with military clients, Y&R is perfectly poised to help us change the narrative about what it means to be a veteran,” said William McNulty, CEO and co-founder of Team Rubicon Global. “Veterans are assets, with skills and experiences that make them uniquely qualified for disaster response.”