MBJ: Memphis-based auction company expands in Florida
A little more than six months after opening its first office in Destin, Luxury Estates Auction Group is adding a traditional real estate services arm. The new group will be called Luxury Estates Realty Group.
The company, which is an offshoot of Memphis-based Morris Auction Group, provides real estate auction and marketing services for luxury homes and multimillion-dollar estates from Destin to West Palm Beach, Florida. It opened in May.
The new arm will expand the scope of services Luxury Estates offers for people who may not be ready to sell their properties at auction, according to Jeff Morris, who owns Morris Auction Group and Luxury Estates Auction Group.
Morris said the expansion was going to happen naturally after Luxury Estates Auction Group got established. He did the same thing in Memphis with Morris Realty Group.
With the auction and traditional real estate operations up and running, the next step could include opening franchises in the Naples area.