CA: Bass Pro’s heir apparent saw potential in Pyramid, Memphis “Dad, you have to see this.” John Paul Morris remembered saying those words. He was then enrolled at the University of Mississippi, majoring in business, and liked to drive up to Memphis, buy supplies at the eastside Bass Pro Shops, see Beale Street, take in concerts. Morris had grown up in Missouri, not Memphis, though he liked the city. And when he heard a civic committee might repurpose the vacant Pyramid, and one idea was to attract a sporting goods retailer, he naturally dialed his father, Johnny Morris, who owns … Continue reading CA: Bass Pro’s heir apparent saw potential in Pyramid, Memphis